Time, money and skills are the three areas Joel Kessel focuses on when working with entrepreneurs and small businesses as a strategic marketing communications and PR advisor. To Joel, it’s about gaining quality awareness that helps drive sales.
Through speaking, training, education and coaching, Joel helps entrepreneurs and small businesses focus on what matters, how they can gain clarity on their message and how that message is managed and communicated through various channels for third-party credibility and validation.
With an integrated communications philosophy, Joel takes a holistic approach to marketing communications and PR that is focused on the PESO model (Paid, Earned, Shared, Owned media). This approach shows how an entrepreneur and small business can save time, be more strategic and have a larger impact on their bottom line. You can find Joel’s website at: www.kesselcommunications.com.
As business owners, we’re all stretched for time, money and skills. We can’t do it all, but we can do it smarter.
Not changing our approach to marketing communications and PR will keep us frustrated, spinning our wheels, and wondering, “What’s working and how do I get more results?”
Join Joel as he walks us through the PESO model of marketing communications – Paid, Earned, Shared, and Owned media – that will help us:
- Identify a more strategic approach to managing our marketing communications and PR efforts.
- Define the roles and expertise needed to get our story in front of those who can help make a difference for our company – and customers.
- Recognize how we can better connect, engage and inform those who matter to our company.